Selling Machinery 101: Tips and Strategies for a Successful Sale

Sell machinery is an excellent way to recoup some money that no longer serves its intended purpose and may help increase revenue or pay for upgrades.

Working with a machinery dealer is one of the best strategies for selling machinery quickly and maximizing market value. These dealers will assess what value a machine holds and find buyers quickly.


Your machinery’s price will depend on current market conditions and may change accordingly. For instance, in times of economic expansion or manufacturing industry slowdown your machinery may fetch higher prices while otherwise it might fetch lower sales prices.

Depending on the buyer, direct selling requires careful consideration of all costs related to preparation and transport – storage fees, insurance premiums and marketing expenses are just a few examples – in addition to paying any applicable sales or capital gains taxes on profits made from selling machinery directly.

Opting to partner with an equipment dealer could yield better returns for your used machinery. Dealers understand the industry, have access to buyers worldwide, can showcase it both physically and online to attract potential buyers – plus more interested ones may visit your physical location or online presence! Ask about their marketing efforts such as sale results and number of active buyers/visitors/visiting websites/etc.


As a business that sells machinery, providing an inspection process is absolutely crucial to building buyer trust in your equipment and making higher bids more likely. An inspection usually includes a walk-through of the machine, photographs taken of it as well as an inspection report.

As part of your inspection process, it is vital that you scrutinize every aspect of your machinery. A video camera or taking pictures could be helpful when inspecting its undercarriage, cabin interior and engine compartment – as well as its brake systems, electrical systems and any potential safety risks.

TIPQA can dramatically streamline and facilitate your inspection process, eliminating paperwork loss and validating data entry against master records while providing an electronic history of previous inspections – as well as improving accuracy and reducing risk to your organization.


Selling machinery can be both time-consuming and expensive. Costs associated with preparing it for sale, moving it off site, storing, marketing and negotiating with potential buyers as well as sales tax can quickly add up, as can the inspection fees incurred by inspection companies. Success ultimately hinges on many factors; one key one being building relationships by keeping close working relations with customers and prospects alike.

The best machinery companies possess a comprehensive understanding of customer and prospect spending patterns, which enables them to direct resources towards the most important opportunities. Buyer personas also help sales representatives understand customer needs and wants – an essential tool in developing effective sales strategies. Finally, top firms also employ compensation plans that align sales professionals’ personal interests with company growth goals as well as rigorous performance monitoring of sales professionals to ensure they deliver on strategic objectives of the business.


Once a business decides to sell equipment, they should prepare themselves for potential legal complications that might arise, including paying taxes on any profits generated and keeping accurate records regarding condition and location of equipment sold.

As part of their transaction process, sellers typically provide buyers with warranties to prove the equipment as advertised. This could take the form of either written documentation or in-person inspection; oil sample records also add value by showing evidence that machinery has been properly maintained.

There are various approaches for selling heavy equipment, such as online classifieds, auctions and working with dealers. Each method offers its own set of advantages and disadvantages – for instance selling directly to end-users can often bring the highest price, although this requires sellers to identify businesses which need specific pieces. Furthermore, dealing with large machinery increases the risks.

Hot Topics


Related Articles